E-commerce! E-blasts! E-gads! How You Can Go Digital with Your Marketing without Going Crazy! If there was something that 82% of your customers were eager to get and it had a low cost to you, would you do it? More than likely…YES! That something is an e-Blast, an e-mailed newsletter from you to your customers which educates your customers on your products and services. Studies have found that those who read e-Blasts regularly are 99% likely to buy from that company rather than from a competitor! Find out how to write these little sales jewels to build your sales!
Presenter: Kathy Bazan
As a graduate of UCLA with certifications in mentoring small and medium-sized businesses, Kathy Bazan has won state and federal awards for the positive economic impact she has made on her community. She has worked with business owners in hospitality, IT, construction, healthcare, the arts, accounting, consulting, and many others. Ms. Bazan prepares loan applications for clients, creates marketing plans, and teaches social media content writing so that clients can expand their operations. In six years, she helped clients gain access to over $16M in capital and create over 450 jobs.