Product development in the healthcare space is complicated by both a complex regulatory environment and a large stakeholder group. This talk will address a broad overview of best practices and strategy from regulatory pathway and IP protection to go-to-market and exit strategy. We will dive into how to test your value proposition and gather insights from your customers and users. Lastly, we will examine key design principles that are unique to this market and why mapping the user journey is critical step in the design process.

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