This Lunch & Learn is a virtual event, using Zoom Meeting. After registration, you will receive a link to join the meeting. Grab your own lunch in the comfort of your home or office, and join us online! Register here.

Many companies fail by trying to outpace or outgun established competition. But what if you start playing a different game altogether?

Whether you are a multinational corporation or two nerds in a basement, you’re chasing goals, making moves, and looking to invest your energy where it counts. We’re here to tell you that the shortest path to success often only takes one single market differentiator — a unique value proposition, or what Rick Hou calls your “Secret Sauce.”

In the past 15 years, Rick has launched startups that have either become or have been purchased by fortune 500 companies. Rick has mastered the craft of pivoting with a rapidly changing market. Learn how to identify the value you pose to your audience, avoid the pitfalls most likely to cause you to fail, and leverage your greatest strengths to grow your company with lasting impact.

About the speaker:
Rick Hou
 
Rick has over 15 years of experience in fundraising and launching startups in high-tech. As a technology consultant, Rick and his team have built software for a variety of clients, including an automation and analysis solution for companies like Becton Dickinson and FlowJo.

In working closely with the medical industry, Rick also has extensive experience in ensuring that any business application can meet required software compliances such as GDPR and HIPAA.

Rick holds a Master’s degree in Computer Science and Machine Learning. He’s personally passionate in helping entrepreneurs who want to advance environmental science, medical research and education.

A special thank you to EyeCue Lab for sponsoring this event.